The market for “green,” environmentally-friendly products is big and getting bigger. Buying these products certainly seems to make a segment of the buying public feel good about itself. But even aside from the debate over whether green products are truly good for the environment, there’s something else about all this do-gooding that just feels… bad.
Do green products really make us better people? Does engaging in a virtuous act of consumption build on itself, making us more socially-conscious, in turn encouraging virtuous behavior in other areas of our lives? Or does buying these products make us feel better — but, in reality, make us act worse?
According to a new study, set to be published in the journal Psychological Science, the answer is — unsurprisingly for those of us with a cynical disposition toward human nature — the latter. While mere exposure to green products may “prime” us to think about social consciousness and perhaps improve our behavior, if we actually buy a green product, we appear to take it as license to act like jerks.
According to a new study, set to be published in the journal Psychological Science, the answer is — unsurprisingly for those of us with a cynical disposition toward human nature — the latter. While mere exposure to green products may “prime” us to think about social consciousness and perhaps improve our behavior, if we actually buy a green product, we appear to take it as license to act like jerks.


